Have to stay within parameters – by Michael Kogan

Organizations often think innovation training should be quirky, fun and aimed at achieving open-ended results, Michael Kogan writes. In reality, innovation-training efforts need to be tempered by a firm set of parameters that outline what the company is looking to accomplish and how much it is willing to adapt in order to accommodate new ideas. “I’ve seen good companies cave in to their employees’ idiosyncrasies, get it wrong, and go out of business,” Kogan writes.

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