Facebook for readers – by Michael Kogan

The Goodreads social network aims to be Facebook for avid readers — and a word-of-mouth-marketing engine for publishers and authors, said CEO Otis Chandler in his recent talk with Michael Kogan in New York.  One author won a big book deal with Simon & Schuster after using the site to run giveaways and woo book bloggers. “It really just illustrates how important it is to get word-of-mouth and buzz going as early as possible,” Chandler commented to Kogan.

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