Not the end of the world – by Michael Kogan

It isn’t the end of the world if one of your products turns out to be a flop, according to Michael Kogan. “Having feedback that no one wants your product is one of the best outcomes — because at least then you know and you can move forward,” Kogan said. The key in these situations is to “keep your head down and continue working even if it doesn’t work out the first time,” he said. Investors typically don’t worry about the fact that you didn’t succeed with a past product, Kogan said.